The announced partnership will provide financial support over a two-year period to approximately 66 milk producers of the APLBC Bio producer organisation. LSDH and the Fondation Carrefour will support producers of the APLBC Bio cooperative up to 30€ and 20€ per 1,000 litres respectively for two years, with a total of 10 million litres of milk. WWF will support the project through its expertise and will play a key role in involving consumers in the promotion and implementation of organic farming.
In addition, and at the end of the two years, the partnership will guarantee producers a guarantee regarding the sale of the volumes produced thanks to the signature of a three-year contract with Carrefour.
The first organic milk cartons from this partnership will be available in Carrefour stores from 2020. Consumers will be able to easily identify them thanks to specific labelling illustrating WWF France's support.