Carrefour Spain, through its Foundation, and Ausonia have donated €47,475 to the Spanish Association Against Cancer (AECC) to purchase good quality wigs for people who have lost their hair as a result of treatment and lack sufficient financial resources to obtain one.
During the #Melenas Poderosas (Powerful Heads of Hair) campaign, Carrefour Spain and Ausonia asked members of the public to participate actively by donating their hair to the AECC. In appreciation of this gesture, both companies promised to donate a wig for each donation of hair received during the campaign.
Additionally, people who did not meet the AECC’s requirements for hair donation but still wished to take part in the awareness-raising campaign were able to share testimonials and messages of support for people who are currently fighting this battle. To show their appreciation, Carrefour and Ausonia donated another wig to the AECC for each 200 messages of support received.