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Launch of the All4kids campaign

On 20 November, to coincide with Universal Children's Day, Sports sans Frontières will be getting ready to launch All4kids, an international platform designed to promote the educational impact that sport can have. The Carrefour Foundation will join forces with 150 champions, 50 clubs and a number of other partners in order to raise money for this cause and promote a powerful message: sport and games are fundamental rights which play a part in each and every child's development.

All4kids is an innovative new campaign with 4 original ways of getting involved:
- An auction involving a number of major sports personalities, such as Sébastien Loeb or Rafael Nadal, in which more than 160 collector lots go on sale, with all proceeds going to be association;
- A gala evening in Paris on Wednesday 20 November featuring 25 sporting champions alongside the 400-odd expected guests;
- A sports bracelet: the main theme used in All4kids' communications campaign. Wearing it is a sign of support for Sports sans Frontières’ initiative;
- And an online community: you can go to www.all4kids.fr and show your support for Sports sans Frontières, and in so doing become an agent of change.

At the end of the operation, the funds raised will help fund the Playdagogy programme, designed by Sports sans Frontières. This new initiative is designed to enable primary schoolchildren in difficult areas to learn by playing about a wide range of different subjects, such as nutrition – an area in which the Carrefour Foundation has demonstrated its expertise. 200 schools and leisure centres are already using these playdagogical kits – kits which are helping them to tackle these sensitive topics more easily outside the classroom.

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